French Teaching | online courses all levels
International Marketing & Communications
Brand Strategy | Digital and Content Marketing
Translations | Copywriting, Editing & Proofreading
brand. Slumber Sleep aid
Agency. Elevate advertising
company. Slumber CBN
my role. CMO
WEBSITE MAKEOVER
Redefine UX and UI interface on slumbercbn.com together with the digital agency
New pictures, less text in favor of more infographics and icons, user-friendly design and content/new content creation/ remodeling of website architecture/ creation of subcategories/add on features( search/chat/subscription pop ups, ...)
Objectives: increase engagement, traffic, SEO performance , increase CTR and stimulate e-commerce results
New home page with inspirational intro page wide video
New functionalities ( buttons, pop ups, forms,...)
Snapshots
Analytics from this specific project enabled to develop Slumber B2B and B2C brand strategy and define precise objectives and KPis in order to increase ecommerce performance
Simplify user interface with more infographics and icons
Amplify reasons to buy and visually enhance KSPs